Hyundai previews styling for Genesis G90 flagship
Hyundai has unveiled its first rendering of the Genesis G90, the flagship sedan for its new premium brand, previewing a design language dubbed "athletic elegance." The South Korean automaker announced plans for a new Genesis luxury brand last week and conveyed the design for its first model on Monday in Seoul.
The G90 will be the new brand’s range-topping model and a successor to the Hyundai Equus, which will be phased out.
Hyundai described the G90 as “elegantly designed” and “technology packed.” It will form the basis for the brand’s design indent as it launches five more nameplates through 2020.
The rendering depicts a low-slung sedan with a long, dignified hood, narrow greenhouse and sloping, fastback silhouette.
The large grille is crowned by Genesis’ spread-wing emblem and flanked by what Hyundai called “sophisticated” headlamps that aim to communicate a futuristic aura. A clean-cut character line creases the entire side culminating in wraparound taillights.